Al is a senior director in the Worldwide Environment, Health & Safety department at Johnson & Johnson. He has over 30 years experience in the EHS field and leads Johnson & Johnson’s EARTHWARDS™ greener product design process. He is the author of the book 'Greener Products: The Making & Marketing of Sustainable Brands' (CRC Press 2011) and has written articles and books on product stewardship and environmental compliance.
When we think of green marketing, our natural tendency is to think about direct to consumer products. However, there is a far greater opportunity in B2B marketing. Consider the millions of suppliers that are necessary for all the products in the marketplace. P&G has 75,000 suppliers al... More »
There are three main governmental regulatory schemes that cover the environmental product related claims: 1) United States Federal Trade Commission (FTC) Green Guides, (2) Canadian Competition Bureau (CSA) Environmental Claims: A Guide for Industry and Advertisers, and (3) the United Kingdom’s Dep... More »
The leading factor that seems to bring public distrust of industry is a lack of transparency. The public is leery of firms that don’t appear forthright with information and are not telling them all they know about an issue.
A good example of this is the issue of genetically modified organisms... More »
The environmental management activities at a firm are guided by the selection of an environmental strategy. This strategy drives alignment of the environmental management systems, programs, and tools that will be used. Environmental strategies can be said to occupy four levels of sustainability:... More »