October 21, 2014

Jeana Wirtenberg

Jeana Wirtenberg

Dr. Jeana Wirtenberg teaches in the Bard College MBA in Sustainability and in a U.S. Chamber of Commerce Foundation executive program on applied sustainability. She is a former senior AT&T human resources executive, co-founder of Fairleigh Dickinson University’s Institute for Sustainable Enterprise, and the CEO of Transitioning to Green. Her latest book is "Building a Culture for Sustainability: People, Planet, and Profits in a New Green Economy."

  • Wyndham Worldwide’s green governance

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    Dr. Jeana Wirtenberg, nationally recognized expert in organizational change, shares the fourth of four exclusive excerpts adapted from her new book Building a Culture for Sustainability. At Wyndham Worldwide, sustainability has a governance structure that is unique in three distinct ways: Wyndham Green, Wyndham Green Council, and alignment of Wyndham’s human resources and corporate services. First, Wyndham Green is placed as high as any strategic initiative could possibly be; it is coordinated by the highly placed Sustainability Leadership Council, which is part of the Wyndham Green Council and has among its members key executive officers such as WW’s chief human resources...

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  • How Sanofi creates a virtuous cycle with sustainability

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    Dr. Jeana Wirtenberg, nationally recognized expert in organizational change, shares the third of four exclusive excerpts adapted from her new book Building a Culture for Sustainability. Our whole focus is patient-centric. This is core to who we are and integrates CSR into everything we do. —John Spinnato, 2012 What has inspired me most as I’ve come to know Sanofi and its people over the last 10 years is their extraordinary level of caring and humanity, manifested in the company’s overriding commitment “to improve the health of all seven billion people on the planet.” Whether this translates into helping people in Africa...

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  • Capturing hearts and minds with green teams

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    Dr. Jeana Wirtenberg, nationally recognized expert in organizational change, shares the second of four exclusive excerpts adapted from her new book Building a Culture for Sustainability. Ingersoll Rand is committed to making sustainability a widely held value that becomes a central part of how its employees live and work every day; it is going beyond compliance, or simply “following the rules.” Gretchen Digby, director, global education and engagement, CEES, explained that Ingersoll Rand wants to help its employees find ways to integrate sustainability and “apply it to everything we do.” She called this behavior-based sustainability. It is similar to “behavior-based safety,”...

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  • Building bridges to a sustainable future

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    Dr. Jeana Wirtenberg, nationally-recognized expert in organizational change, shares the first of four exclusive excerpts adapted from her new book Building a Culture for Sustainability. Whether they realize it or not, companies today must choose between two fundamentally different paths: the path of yesterday and unsustainability, and the path of a prosperous and sustainable future for themselves, society, and the planet. We are all immersed in the same profound transformation, from a singular focus on profitability to an integrated triple bottom line: a holistic approach that simultaneously unleashes the talent, creativity, and innovation of people, takes care of our planet,...

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