Communication

How to Speak Art and Science to an Audience

August 22nd, 2014 by
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Yesterday I hand fed a blue jay, helped rehabilitate a pigeon that had lead poisoning, and felt the tiny feet of a curious cardinal named Ben walk across my back. These are just a few of the fulfilling experiences I had while volunteering at the Wild Bird Fund Center, New York City’s first wildlife rehabilitation…

From ‘Blue’ to Green: Utah State Wins over Critics

August 7th, 2014 by
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Days before the February 2011 Utah State University student referendum, the “green police” were out in force issuing “citations” to students who drove to school or placed recyclable items in the trash. The citations actually were political leaflets from representatives of the USU College Republicans dressed in satirical law enforcement garb, protesting the “Blue Goes…

Volatility, Uncertainty, Complexity & Ambiguity

May 26th, 2014 by
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As a student of history and an avid reader of historical books, I often wonder what the world was like before the Great War of 1914 – 1918. Did people back then find the world they lived in busy, unpredictable, subject to dramatic and uncertain change, confusing, noisy, and incessantly rushed? From my vantage point,…

How to Start a Revolution

March 26th, 2014 by
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If “revolution” conjures images of heads rolling and mass hysteria, then you might not appreciate the subtleties inherent in the enterprise. Here’s an insider’s perspective on how change happens. Revolutions are not always bloody rebellions. Some revolutions unfold like natural phenomena, as when some catalyst under the surface creates a sudden shift and causes an…

Should ‘sustainability’ still be a buzzword?

February 25th, 2014 by
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Give the term ‘sustainable’ staying power by contextualizing it through thought leadership and storytelling. Every New Year brings fresh jargon to the sustainability field. The practice of coining new phrases can breathe vitality into old ideas, but marketers also can overuse the tactic in their quest to sell books and training seminars. (I am guilty, too.) But…

George Lakoff to green marketers: use the F-word

January 18th, 2014 by
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If you lean progressive, then you’ve probably heard of George Lakoff, professor of cognitive science and linguistics at UC Berkeley and author of The New York Times bestseller, Don’t Think of an Elephant! Notwithstanding his unabashed political slant, Lakoff’s research is applicable for commercial purposes, too. I recently spoke with him to get his insights…

Why Should They Listen to You?

January 17th, 2014 by
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The class had been going on for more than five hours. Most of the MBA students were managers, presidents or vice presidents at their respective workplaces. More than ten of these top-ranking management professionals were slated to deliver presentations. However, as each was on stage presenting, 80 percent of the students in the class were…

Leading & thinking: Thought leadership in sustainability

January 15th, 2014 by
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Influential leaders and organizations that manage to overcome inertia have the potential to open the floodgates for sustainable change. A few are already giving us a glimpse of the ripples that can occur from acts of inspired thought leadership. The more things change, the more they stay the same.  Like most clichés, this one conveys…

How to tell your sustainability story

January 12th, 2014 by
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In his article, “Why aren’t there more Ray Andersons?” Joel Makower distills the success of the legendary sustainability pioneer into six key characteristics. Together, these talents typify the CEO whose story helped elevate environmental leadership from niche to core value across corporate America. Whether intentional or just “Ray being Ray,” Anderson transformed his company Interface…

The art of sustainability mythmaking

January 12th, 2014 by
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When Mike Bellamente, director of Climate Counts, posted his review of last year’s GreenBiz Forum in New York City on Huffington Post, it didn’t bode well at first. “We’ve succeeded in building an entire industry of sustainability professionals, individually doing yeoman’s work to further the cause, but collectively falling short in how we validate our work beyond…