S-Incubator

EarthPeople Media helps start-ups and small businesses build sustainable brands. We work with entrepreneurs to develop business plans, solidify value propositions, integrate sustainability concepts, and apply integrated marketing and communication to maximize resources. This service may include:

  • Ideation
  • Workshops
  • Benchmarking
  • Business plan development
  • Green marketing strategy
  • Sustainability and social innovation concepts
  • Toolkit

Sustainability 360

A comprehensive corporate sustainability program begins with a 360-degree assessment of the opportunities and challenges that determine a company’s competitiveness in the sustainable economy. To ensure that clients anticipate regulatory requirements and meet market demands, EarthPeople Media will create a plan for integrating sustainability into your organization’s people, facilities, operations, products and brand. Key outcomes of this service include:

  • Materiality analysis
  • Comprehensive strategy development
  • Certification recommendations
  • Customized implementation strategy to share with your team
  • Employee engagement and “green team” training
  • Metrics for verification and ROI analysis
  • Communication support

Branding

EarthPeople Media will help your executive team uncover the values that drive your brand and mirror these values back to stakeholders through a comprehensive communication and engagement strategy. Whether aiming to convey environmental or social leadership via a B2B or B2C strategy, our approach ensures that you see a measurable increase in brand trust, loyalty and visibility. This service may include:

  • Brand refresh
  • Cause marketing campaign
  • Social purpose workshop
  • Social responsibility program design

Matchmaking

EarthPeople Media identifies relevant stakeholders and cultivates relationships that deliver branding, marketing and reputational value. Serving as a connector and convener, we increase visibility, influence, and credibility for our clients by brokering quality alliances. Our process includes:

  • Brand alignment
  • Issue analysis
  • Stakeholder mapping
  • Stakeholder engagement
  • Strategic partnerships

Storytelling

Communication is an essential aspect of internal and external sustainability initiatives and programs. EarthPeople Media tells our clients’ stories through a blend of best practices, research-based communication methods, and narrative writing. We explore creative ways to inspire action and results through purposeful media campaigns, using the power of story to raise awareness, deliver measurable impacts, and inspire action. Our storytelling service offering includes:

  • Brand development
  • Copywriting
  • Cover and graphic design
  • Editing
  • Marketing strategy
  • Media outreach
  • Public relations
  • Press releases
  • Social media strategy
  • Video and multi-media
  • Website development
  • White papers

 Reporting

Reporting, tracking and verifying sustainability are increasingly important in this era of radical transparency.. Standardization of the sustainability reporting process is rapidly evolving. Non-financial reporting remains voluntary and can take many forms. EarthPeople Media supports the development of annual sustainability reports and helps companies identify and comply with relevant certifications. Some common frameworks we use include:

cdp_logo_rgb-1
 The Carbon Disclosure Project holds the largest collection globally of self-reported climate change, water and forest-risk data. By leveraging market forces including shareholders, customers and governments, CDP has incentivized thousands of companies and cities across the world’s largest economies to measure and disclose their environmental information.
GRI
 The Global Reporting Initiative promotes the use of sustainability reporting as a way for organizations to become more sustainable and contribute to sustainable development. ​GRI’s comprehensive sustainability reporting framework is widely used by companies and organizations around the world to report on the economic, environmental and social impacts caused by their everyday activities.
GHG Protocol
 The Greenhouse Gas Protocol, developed by World Resources Institute (WRI) and World Business Council on Sustainable Development (WBCSD), is used by hundreds of companies and organizations to measure, manage and report greenhouse gas emissions and become more efficient, resilient and prosperous organizations.
PDP
 The Plastic Disclosure Project encourages businesses to help mitigate harmful plastic pollution by enabling organizations to voluntarily measure plastic use in their operations, manufacturing, transportation and after-market waste.  EarthPeople Media is the first US consultancy to partner with the Plastic Disclosure Project.
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 The Sustainability Insight System (THESIS) Index (formerly the Sustainability Index) is a sustainability performance tool developed by the Sustainability Consortium that allows brands and manufacturers to understand the sustainability story of their products. It generates assessments that Walmart uses to identify key social and environmental hot spots and to set an agenda for suppliers to drive continuous improvement. Suppliers can see their own scores, how they rank relative to the field and gain insight into improvement opportunities for each of the categories they supply. EarthPeople Media helps suppliers comply with or increase their standing on the THESIS Index.